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Breaking All the Writing Rules = Success?
Let’s face it. Many people avoid writing because there are so many rules. They’d rather let someone else handle the logistics of grammar and punctuation because they can’t be bothered to learn. But do...
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The Ongoing Challenge of SEO
SEO used to be so easy, didn’t it? Once upon a time, you could simply add the ‘right’ words to your web copy and the right number of these ‘right’ words and you would get to the front page of a search...
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How Can You Find a Voice You Never Discovered?
One of the first lessons an online writer learns is to write differently than you did in college. When you get that first assignment, you find out that those long and complex sentences aren’t the...
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Shaping Your Online Writing to Your Reader
So much of writing advice is focused on how you can pare down your writing to make it stronger. This is certainly good advice, but when you’re writing for online markets, you need to remember...
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3 Steps to Apply the Advice of Journalists
Today’s readers don’t have hours to spend online, even if they end up doing it anyway. In this time of fast-moving information and access, you need to think less about how much you have to say, and...
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Hiring a Ghostwriter Provides Many Benefits
When it comes to creating content, you don’t have to be the one that writes the words to get the rights to it. Many people (and businesses) think that to gain audiences, they need to be the one who...
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Multitasking Made Easier with Contract Writers
No matter how good technology gets, we still have more things to do in a day than there are hours. While this might feel productive to the business owner, it’s actually a problem for those who want to...
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Partnering with Content Writers
Your company can’t do it all on its own. Even if you could drink all of the coffee in the world, you know you need help to get the best content on your site and out to your online and offline...
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Content Convergence and Integration
The integration of content has come a long way in the past five years. The concept of portable, module-based reusable code in programming has extended itself to all types of content. Today’s content...
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Content and Quality Management
Technical writing groups are often faced with problems in trying to achieve efficient management of content quality. In this interview with Diane Wieland, Scott Abel, publisher of The Content Wrangler,...
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